01Luxéol
3 films02Cut by Fred
2 films03Les Commis
2 films04Tediber
2 films05Myvicto
1 film06Pluma Skin
1 film07Character concepts
2 drafts01Luxéol
6 concepts
02Pluma Skin
3 concepts
03InBlair
24 conceptsResults
04Myvicto
24 visuals
05Myracle
6 concepts
06Kita
6 concepts
These are the AI systems and tools I built and use in real client and agency work, with example data on screen. The work below covers four areas: 01 Agency automation, 02 Internal AI tools, 03 Creative pipeline, 04 Market research.
01AI operating system
The AI system I use every day. It remembers my work and moves several projects forward at once.
02Casting tool for a UGC agency
I built this tool with AI coding assistants for a UGC agency, which produces video ads filmed by creators. The agency team searches its creator database by city, age, niche or platform, then sends a shortlist. The client watches each showreel, says yes or no, and can add a reason. Both sides see the same selection status.
03Ad production workspace
I built this workspace to produce static Meta ads (image ads on Facebook and Instagram) for Myvicto, a putter brand. Copy, AI-generated images and final formats stay in one place. Each ad is approved, revised or rejected with a reason, checked in both feed and story sizes, and published by hand. Campaign results feed the next review.
04Market research
Before writing ads, a brand needs to know what competitors already say and what customers still ask for. This system collects competitor ads, the brand's own pages and social comments. It counts which angles repeat and finds customer needs that competitor ads leave unclear. The result is a brief with sources behind its main conclusions.
01Myvicto
Brand identityRelaunch of Myvicto, a Swiss brand of curved-face putters. The logo already existed, so I built the rest of the brand around it: positioning, color palette, type rules, tone of voice and photography direction. Then I applied it across the website, the fitting quiz, email templates, Instagram and static Meta ads.
Colors
Type
Aa
Inter Regular, Inter Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
InterLogo
02Dr Mathieu Bourguignon
Brand & websiteVisual identity and website for a urology practice in Belgium: illustrations, colors, type, and a guide that explains the procedure step by step.
03Bernard Energy
WebsiteWebsite for an energy law and advisory firm in Brussels.
04KRISPER
Brand & packagingBrand, packaging and launch visuals for a protein crisps brand.
I build websites, online stores and the automations behind them, and you can hire me for your next project.
01Urology practice
Website + automated patient journeyWebsite for Dr Mathieu Bourguignon, a urologist in Belgium, and an online journey that lets patients book the procedure on their own. The patient answers a short questionnaire, signs the consent form online and picks a date in the practice calendar. The practice gets an email for each new patient, and the patient gets automatic emails before and after the procedure. urologie-bourguignon.be
02Myvicto
E-commerce websiteShopify store for Myvicto, a Swiss brand of curved-face putters: the home page, a six-question fitting quiz that recommends a model, and a product page for each putter series. Built for desktop and mobile. myvicto.com
03UGC casting tool
Web appA web app to cast creators for UGC campaigns. The team imports creator profiles, searches them by niche, city, age and platform, and builds a shortlist. The client reviews the shortlist in a private portal and approves or passes on each creator.
